由 Zhao Zheng In the first half of 2025, global shipments of large-size interactive flat panels reached 1.195 million units, marking a 14.8% increase year-on-year. The Chinese market accounted for 39.6% of global shipments with 473,000 units, while overseas markets shipped 722,000 units, a 16.8% increase year-on-year.
Commercial flat panels performed exceptionally well, with shipments reaching 523,000 units, a significant 38.0% year-on-year increase, hitting a half-year high since 2021.
Education flat panels saw a modest increase of 1.6% year-on-year, with shipments at 672,000 units.
The market in H1 2025 was characterized by the following:
- Optimal configuration without price increases: Products offered improved configurations at stable prices.
- Low inventory, high focus on channels: Companies reduced inventory and prioritized channel development.
- Enhanced user experience: The market moved beyond the rigid “conference machine” stereotype, focusing on upgraded audio and video interaction experiences.
Education Market
Overseas Markets: Slower Growth in Europe and the US, Rise in South and Southeast Asia
Overseas education flat panel shipments saw a slight year-on-year decrease of 1.0%. Shipments in major markets like North America dropped by about 24.0%, and Europe by about 8.5%. This is largely because the foundational digital infrastructure for education in these regions has been established.
Leading brands have a stable foothold:
- Europe: SMART and Promethean dominate.
- North America: Newline and ViewSonic are in the top tier.
- Asia: Chinese brands Seewo and Hitevision hold the leading positions.
China Market: Increased Concentration and Ongoing Price Competition
Shipments of education flat panels in China grew by 6.0% in the first half of the year. Market concentration has increased, with the top six brands (Seewo, Hitevision, Hikvision, Huawei, Anda, and iFLYTEK) collectively holding about a 90% market share. Despite this, price competition remains.
Commercial Market
Overseas Markets: A New High, Expanding to New Scenarios
Overseas commercial flat panel shipments soared by 54% in H1 2025, marking the highest growth period since 2018. Beyond traditional conference rooms, these products are now widely used in healthcare, retail, and hospitality. This diversification has led to a significant increase in demand.
China Market: Product Differentiation and Cost Optimization
In H1 2025, commercial flat panel shipments in China grew by 20.0%, while sales revenue dropped by 4.6%. The market has shifted towards product differentiation with various tiers, such as functional, performance-oriented, and high-end models. Companies are also optimizing costs by reducing panel inventory and diversifying suppliers. The top five brands (MAXHUB, Huawei, Horion, Hikvision, and Newline) hold a combined market share of 67.5%.
Market Outlook and Forecast
The interactive flat panel market is officially entering the “Experience-Driven Era.” Product development is no longer solely about parameter upgrades but about refining specific functions and enhancing the overall user experience.
Based on the strong performance in H1 2025, we project that:
- Global commercial flat panel shipments will exceed 1 million units for the full year, achieving better-than-expected growth.
- Global education flat panel shipments are expected to align with the initial forecast of approximately 1.66 million units for the full year.