由 Zhao Zheng Conference Overview
The 2025 World Display Industry Innovation and Development Conference was held in Chengdu from November 3rd to 4th, hosted by the Chengdu Municipal People’s Government, the Sichuan Provincial Department of Economy and Information Technology, and the Sichuan Provincial Bureau of Economic Cooperation. The conference theme was “Displays Everywhere, AI Lights Up the Vision.”
The event convened leading domestic and international enterprises, as well as academic experts, to discuss the new future of high-quality industry development. Notably, the conference featured a centralized signing of 13 cooperative projects in the new display industry, with a total investment reaching $2.2 billion (RMB 15.74 billion).
Focus 1: New Display Industry Landscape and China’s Status
The New Display Industry serves as the foundational terminal for the information age and a critical sector for the digital economy, constituting an important part of China’s modern industrial system. Recent years have seen China’s industry transition from “scale leadership” to “quality frontrunner” through technological innovation and industrial cluster upgrades, entering a new era of high-quality development.
1. Industry Scale and Global Share
Industry Scale: In 2024, the output value of China’s new display industry exceeded RMB 740 billion, representing a 12% year-on-year increase and accounting for over 49% of the global market.
Projected Growth: The industry’s output value is projected to approach RMB 800 billion in 2025, with a global market share nearing 54%.
Leading Core Segments: China ranks first globally in both panel (display device) and material market share, with the former reaching 55% and the latter exceeding 43% in 2024.
2. Technological Advancements and Regional Clustering
China has achieved continuous breakthroughs in display technology, enhancing the supply chain’s self-sufficiency and control.
Mainstream Technology: China has achieved overall leadership in TFT-LCD technology, claiming nearly 80% of the global market. The shipment area of AMOLED display devices surpassed its overseas competitors for the first time in 2024, reaching 52%.
Cutting-Edge Technology: Significant progress has been made in advanced technologies such as Micro LED, Silicon-based OLED, e-Paper, and 3D display.
Equipment and Material Localization: The localization rate for display materials has surpassed 70%, and for display equipment, it has reached 45%. The conference saw the debut of three domestically produced high-end equipment platforms, including the Kudihua G8.6 OLED mass production-grade multi-application inkjet thin film deposition platform, further boosting supply chain autonomy.
Regional Development: The China New Display Industry High-Quality Development Index (2025) ranked Hefei, Shenzhen, and Chengdu in the top three among the top ten cities, leveraging their advantages in industrial chain layout, technological innovation, and production capacity.
3. Sichuan/Chengdu’s Industrial Position
Sichuan’s new display industry has established a complete industrial chain covering “upstream raw materials, midstream display panels, and downstream display applications,” with a local supporting rate of over 45%.
Scale and Growth: The industry scale has maintained a 10%+ annual growth for several consecutive years, projected to surpass RMB 200 billion in 2025. The industrial chain completion rate exceeds 70%, with overall competitiveness ranking among the top three nationally.
Technological Features: Nearly half of the world’s high-end flexible displays are produced in Sichuan. Sichuan holds over 150 OLED patents and more than 1,170 MLED patents. Chengdu notably hosts the first mass production line for TFT-based Micro-LEDs in mainland China.
Focus 2: Policy Directives and Development Planning
The new display industry is a key engine for driving industrial transformation and upgrading. Both the Ministry of Industry and Information Technology (MIIT) and local governments are focused on strengthening top-level design, ensuring supply chain security, and promoting technological innovation and ecosystem development.
1. National Level and the “15th Five-Year Plan”
The MIIT is set to enhance key supply chain segments, improve diversified supply systems, and cater to industry innovation and development needs.
Policy Priorities: Scientifically planning the new industry development blueprint for the “15th Five-Year Plan” period and continuously optimizing the development environment.
Layout and Security: Guiding compliant and orderly industrial layout, promoting resource integration, and continuously enhancing the resilience and security of the industrial and supply chains.
Challenges: Current industry development faces challenges such as insufficient original technology reserves, the need to strengthen intellectual property construction, a slower-than-expected pace of market cultivation and uptake, and an incomplete industrial support system.
2. Local Implementation and Ecosystem Building
Sichuan Province is fully implementing the strategy for building a modern industrial system, focusing on “chain-cluster” thinking to develop the industrial ecosystem.
Chengdu Strategy: Chengdu is focused on building “three centers and one base,” vigorously promoting the “filling and perfection of industrial parks” and forming industry clusters in key sectors like electronic information. The new display industry has been designated as one of the nine strategic emerging industrial clusters.
Specific Measures: Chengdu has issued the first national support policy specifically named for the new display industry. Through the implementation of the “Chain-Strengthening and Cluster-Building” initiative, carriers like the Chengdu High-tech Zone are striving to build a “Global Flexible Valley”, with plans to surpass RMB 100 billion in flexible display industry scale within 3-4 years.
Collaboration and Openness: Sichuan is strengthening cooperation with Chongqing, jointly issuing collaboration plans. It actively expands its global “circle of friends”, integrates into the Belt and Road Initiative, and established a Guest Country of Honor mechanism for the first time (featuring Brazil). The conference’s centralized signing involved 13 new display industry cooperation projects with a total investment of RMB 15.74 billion.
Focus 3: Future Development and Cutting-Edge Innovation Trends
The future drivers for the new display industry are technological innovation and cross-sector integration, particularly involving Artificial Intelligence (AI) and the green and low-carbon transition.
1. The AI and Display Technology Integration Cycle
The display industry is entering a new cycle of integrated development, referred to as “AI + Pan-Display,” representing a deep coupling between “hardware carrier and intelligent core.”
AI-Enabled Manufacturing: AI is becoming a core tool for quality improvement and efficiency, continuously penetrating from the R&D to the manufacturing stages. AI can function in nearly all segments of the Micro-LED industrial chain, helping to reduce R&D costs, enhance R&D efficiency, and optimize parameters.
Efficiency Gains: The application of AI in mass transfer defect detection can increase the transfer rate to 36 million chips per hour (36kk/hour), achieving a post-repair yield of 99.999%+.
Application Expansion: New display technologies, with their high-definition, flexibility, and scenario-based characteristics, are becoming a key “expression window” for AI, expanding applications in smart terminals, automotive medical, and the Metaverse.
2. Next-Generation Display Technology: Micro-LED
Micro-LED is a new display technology characterized by its miniaturized size and integrated arrangement.
Market Potential: Micro-LED can be applied in new displays, integrated circuits, and communication sensing, potentially generating a market increment of trillions of RMB and is expected to open up hundred-billion RMB-level new markets in commercial display, consumer electronics, and automotive sectors.
Technology Platform: Micro-LED has emerged as a new platform technology, expected to integrate multiple technologies and functions while achieving continuous size expansion.
3. Green, Low-Carbon, and Emerging Displays
The “15th Five-Year Plan” period is crucial for the green and low-carbon transition. New display technology is progressing toward green and low-carbon development.
E-Paper Technology: E-paper offers advantages such as low power consumption, no direct light emission, and eye protection, providing a “paper-like” viewing experience. The technology is evolving from monochrome and color to color video, with refresh rates now reaching 60Hz.
Application Scenarios: E-paper terminals are moving from static reading to “dynamic interaction,” becoming a “new generation productivity tool,” and are expanding into larger commercial display applications.
Focus 4: Impact on Other Equipment and Industry Chains
The advancement of new display technology creates competitive pressure and an upgrading drive for traditional displays and related industrial chains.
1. Impact on the Projector Industry
New display technology is accelerating its penetration into large-screen commercial applications, posing competitive pressure on the projection market.
Technological Competition: The conference unveiled products like the P0.5 TFT-based Micro-LED Transparent Display and the Domestically Produced Acoustically Transparent Digital Cinema LED Projection System. This indicates that high-resolution, high-performance new display technologies are entering the cinema and large commercial display fields, potentially displacing traditional projection equipment in these high-end applications.
Regional Advantage and Support: Sichuan Province accounts for about 1/5 of the national laser projector shipments. Local Chengdu companies are providing solutions in micro-nano precision molds, optical materials, and device technology for laser displays, which helps to consolidate the competitiveness of China’s laser projection industrial chain in specific large-screen scenarios.
2. Impact on the LED Display Industrial Chain
The accelerated industrialization of Micro-LED technology will drive the upgrading and market restructuring of the LED display sector.
Product Upgrade Demand: Chengdu’s establishment of the first mass production line for TFT-based Micro-LEDs in mainland China, with breakthroughs in transfer efficiency and yield (transfer efficiency reaching 10 million chips per hour and post-repair yield reaching 100%), suggests that Micro-LED will rapidly penetrate the commercial display market, posing a substitution threat to traditional large-pitch LED displays.
Upstream Equipment Upgrade: The release of domestic high-end display equipment signifies a breakthrough in core manufacturing equipment, such as G8.6 OLED, enhancing the supply chain’s self-sufficiency. This requires traditional LED manufacturing equipment and material supply chains to simultaneously improve precision and efficiency to meet the manufacturing standards of next-generation display technologies.
3. Impact on Other Display Equipment Types
E-Paper Terminals: E-paper technology is moving from “static replacement” to “dynamic interaction,” advancing toward full color and high refresh rates. This enables differentiated competition with traditional LCD terminals in fields like smart notepads and portable secondary screens, driving relevant device manufacturers to focus on low-power, eye-friendly terminal markets.
Holographic Display: Holographic display technology, through forms like glasses-free 3D, is achieving innovative applications in cultural tourism and consumer markets, providing a new technological direction and growth point for digital media and terminal interaction experiences.